Baisch and Skinner
Baisch and Skinner is a Wholesale Floral Distributor with 7 locations across the Midwest of the United States. With over 70 years of business, Baisch has a reputation for supplying buyers with quality products and services. My time at Baisch has been utilized by creating graphics, marketing materials, strategizing campaigns, social media, and cross-collaborating with all seven locations.
Social Media Icons
Baisch and Skinner social media used the standard logo for its profile pictures across all locations. The standard logo did not lend itself well to the circular social media profile pictures, so I gave it an updated look. I deconstructed the base logo, condensed the essential elements to maintain visual identity, and gave label to which social media the person was visiting by indicating which location the page belonged to.
Baisch Farm Direct
Baisch Farm Direct is a program that allows customers direct access to the farms’ inventories with which we are partnered. I was tasked with designing a logo that stayed
true to the identity of Baisch and Skinner. The logo uses the Montserrat typeface and uses
a bold and italicized version. Italicization is used to indicate the difference from regular
online buying. The standard Baisch green and flower are used to keep the identity intact.
Promo’s and Flyers
Baisch and Skinner run monthly promotions. Here you will find our Monthly Bouquet offerings, Bite Size and Box Lots, and an example of miniature catalogs/order forms specifically for the autumn glassware sale. Theme, color scheme, layout, and format all play a large role in making sure that our customers have an easy experience while ordering.
Winter Seasonal
Catalog 2024
The Winter Seasonal Catalog is a staple for Baisch and Skinner every year to highlight the most trending Christmas products of the year. Here you will find designs and spreads used in the catalog. Front and back covers, the opening letter, table of contents, other examples, and a thank you message found at the end.
